Thursday, 17 February 2011

Uses and Gratifications.

In 1983, McQuail classified that there are several main reasons for media use by society. These are:

  • Information
  • Personal Identity
  • Intergration and Social interaction
  • Entertainment

I think that some of these reasons which fall under the above catergories, also apply to music magazines. I believe that the uses and gratifications of music magazines are:

  • Finding out about relevant events
  • For learning; self-education
  • To find a basis for conversation and social interaction
  • Enabling the reader to connect with family, friends and society
  • To fill time
  • To relax
  • To possibly excape or divert from problems

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