Glossary of Terms for Magazines..

• Balance - the design principle that one side of a layout must be given equal weight compared to another. Balance is achieved through the placement of type and graphic elements.


• Banner - the place where a magazine's logo appears.


• Body Copy - The main text of an article


• Brand - the magazine is a 'brand', in the same way as GAP or Levis is a brand. With the growth of synergy, a magazine might have spin off products such as a radio station, TV channel, clothing line or merchandise.


• Bullet - a circle or dingbat before each item on a list


• Byline - the name of an article's author


• Callout - explanation of a specific area of an illustration or diagram


• Caption - also called a cutline