Investigating two music magazines.

I have decided to base my music magazine on this NME special edition. The New Musical Express - NME has been published weekly since March in 1952. It was the first british paper that published a singles chart in November 1952. During the 1970's it become the best selling british music magazine. It was first associated with gonzo journalism but then became associated with punk rock.

From the issue of 21st of March 1998 onwards the magazine has no longer been printed on newsprint but it has now shifted to tabloid size with full, glossy, colour covers.

Key Facts

Price £2.30

Frequency Weekly

Circulation 56,284

Readership 411,000

Launch Date 1952

Male/Female 73%/27%

Average Age 25

ABC1 73%

Target Market Men 17-30

The content of the NME music magazines consists of having 'the best new music first.' The magazine also contains interviews with artists, the nominations for NME awards, gig guides, reviews, news and occasionally some odd world views.

More about the reader

• 34% work full-time, 18% work part-time and 26% are full time students
• 49% have been reading NME for the past 3 years
• 84% think the magazine gives them what they want, spending an average of 46 minutes reading on each issue

I have gathered this information from:

• http://www.nme.com/mediapack/pdf/nme_media_information_full.pdf
• wikipedia.com